RESULTS DRIVEN

Payperlead.com was approached by Steaks Direct in early 2019, shortly after receiving $40m in angel funding. Their goal was to prove that performance marketing could be a key component of an overall user acquisition strategy, with a renewed focus on growth and optimization for their direct to consumer model.

• Develop a strategy for SEM which is capable of scaling new orders, while also achieving CAC and RoAS targets.
• Scale SEM to new markets on Google and Bing. In addition, determine the best way to generate more traffic from existing sources of success.
• Optimize SEM campaigns through deep analytics and tracking, A/B testing of ads and landing pages, and other strategies to lower CAC.

Payperlead.com began a 360 revamp of Steak Direct’s online assets starting with a completely new and modern eCommerce website with a focal point on ease of ordering. The next stages involved building out supporting assets, relevant landing pages, and building out organic, social, and native sources.

35x
orders from SEM sources
(Q1, 2020 vs Q4, 2018)

Payperlead.com delivered over 340,000 clicks to Steaks Direct during this period.

2.6x
traffic increase
(Q1, 2020 vs Q4, 2018)

Organic traffic spiked during this period and continues to be a source of high quality traffic.

In total, Payperlead.com generated over 17,000 e-commerce transactions for Steaks Direct in its first year of working together.

GetMyDegree.com services the higher education and technical training sector. Their core technology enables higher learning institutions to connect with prospective students in real-time, at scale. Payperlead.com partnered with GetMyDegree.com to drive high quality, high intent traffic with fixed CACs in order to meet their new student enrollment initiatives while maximizing ROAS.

• Increase top of funnel student enrollment leads
• Increase inbound phone calls from prospective students
• Lower Cost Per Acquisition metrics on existing proven sources

Our team of experts devised a well-structured plan to drive targeted traffic and to ensure our marketing strategies will provide a positive user experience We drove traffic through an omni-channel approach and created educational portals for prospective students that is both functional and relatable to all types of students.

Within six months, Payperlead.com successfully increased traffic by 80%, inbound call volume increased by 235%, web form inquiries increased by 480%, and helped GetMyDegree.com lower their overall cost per acquisition costs by 40%. Our pay for performance lead generation services ensured that Getmydegree.com was able to exceed all KPI’s with better than expected ROAS.